Graduate communications specialist

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Requirements:

• Understanding of social media and communications best practices.
• Hands-on knowledge of social media management tools like Sprout Social; understanding of web analytics tools is a plus.
• Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram and Reddit.
• An analytical eye for content performance depending on platform and objective.
• Understanding of educational content funnels, and using video as a core social media marketing asset.
• Exceptional interpersonal skills for cross-functional collaboration.
• Excellent verbal and written communication skills, strong content marketer.
• Ability to prioritize effectively while meeting deadlines.
• Affinity for planning; experience with project management tools like Jira is an advantage.
• Willingness to travel up to 4 times a year for internal events.

Responsibilities:

• Develop, schedule and publish content across multiple social media platforms.
• Share regular updates and reporting on social media metrics, content performance and campaigns results.
• Support the growth and nurturing of Canonical’s social media audiences, while increasing engagement rates and valuable actions.
• Develop flair with copywriting and asset creation to create messaging that aligns with the brand.
• Execute A/B and multivariate growth tests.
• Focus on platform and community moderation, as well as direct audience engagement.
• Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content.