Customer Lifecycle Marketing Mgr - Retention

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Requirements:

• 6+ years of experience in B2B marketing, focusing on customer lifecycle management, adoption, and retention within a SaaS environment.
• Experience in Customer Success is a plus.
• Proficient in marketing, product adoption, and customer success technologies such as Marketo, Salesforce, WalkMe, Amplitude Analytics, and Sendoso.
• Demonstrated ability to implement customer-centric marketing strategies.
• Strong analytical skills to measure marketing effectiveness on retention and adoption.
• Excellent verbal and written communication skills, with the ability to engage stakeholders.

Responsibilities:

• Design and manage multi-channel customer campaigns to engage key personas and increase adoption of workflows.
• Develop and execute a comprehensive customer lifecycle marketing strategy emphasizing the path to value.
• Collaborate with teams to enhance onboarding, value realization, and renewal processes.
• Utilize customer database for marketing strategy, audience segmentation, and communication governance.
• Partner with cross-functional teams to ensure consistent messaging and leverage marketing opportunities.
• Manage tracking and analysis of ROI for engagement efforts to refine and optimize future programs.