Campaign Manager - B2C User Acquisition / Lead Generation (Based in Malaysia)

View full description

Requirements:

• Minimum 8 years’ experience in user acquisition marketing, with B2C brands or agencies.
• At least 2 years’ experience in people management.
• Proven management of successful B2C demand generation programs.
• Hands-on experience in CRM/lifecycle and/or performance marketing.
• Working knowledge of Hubspot and GA4.
• Excellent time and project management skills, able to multitask.
• Agility in solving implementation or operational issues.
• Good interpersonal skills for client and stakeholder interactions.
• Meticulous and detail-oriented.
• Proficient in written and spoken English.

Responsibilities:

• Strategise and create multi-channel marketing plans for lead generation campaigns.
• Brief and manage a team of specialists to ensure quality campaign delivery.
• Forecast budget and timelines for campaigns.
• Monitor performance and adjust resources or strategies as necessary.
• Develop sophisticated source attribution and performance measurement.
• Understand audience behaviors to improve user acquisition.
• Optimise campaigns for better results.
• Build long-term user acquisition strategies while fulfilling immediate needs.
• Interact with clients to maintain relationships and facilitate business opportunities.
• Handle timely billing for clients.