Performance Marketing Manager

Posted 2024-11-07

💎 Seniority level: Manager, 3-5 years

📍 Location: Spain, Portugal, Poland, Bulgaria, Romania, Central European Time, NOT STATED

⏳ Experience: 3-5 years

🪄 Skills: Project ManagementData AnalysisGoogle AnalyticsData analysisGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft Excel

3-5 years of proven experience in performance marketing or a similar role in paid advertisement.
Strong proficiency in digital marketing channels, including paid search, display advertising, and social media advertising.
Detailed knowledge and experience with LinkedIn Ads and Google Ads.
Solid understanding of a marketing funnel model and ability to analyze and adapt marketing campaigns to the customer journey.
Proficiency in CRM systems, data analytics, and campaign performance tracking.
Demonstrated ability to develop and execute successful marketing campaigns, driving customer acquisition and revenue growth.
Ability to manage and optimize paid campaigns to maximize return on investment (ROI) and customer acquisition efficiency.
Ability to analyze campaign performance, identify areas for improvement, report, and implement A/B testing based on collected data.
Strong organizational and project management skills, with the ability to handle multiple projects simultaneously.
Excellent analytical, problem-solving, and communication skills.

Develop and implement performance marketing strategies across various digital channels, including paid search, display advertising, social media advertising, and retargeting.
Plan, launch, and manage performance marketing campaigns across multiple markets, targeting specific customer segments.
Monitor campaign performance, conduct A/B tests, and optimize campaigns to maximize ROI and drive customer acquisition.
Utilize customer relationship management (CRM) systems to segment and target audiences effectively.
Analyze, document, and report on marketing campaign data and metrics to derive insights, identify trends, and make data-driven decisions.
Develop and maintain performance marketing dashboards to track KPIs and report on campaign effectiveness.
Implement rigorous testing methodologies to evaluate different marketing tactics, channels, and messaging.
Conduct ongoing experiments and optimizations to improve campaign performance and increase conversions.
Identify opportunities for scalability and expansion into new markets based on data-driven insights.

Posted 2024-10-21

📍 Germany, UK, Bulgaria, India, Serbia, Romania, Ukraine, Germany

🧭 Full-Time

🔍 Fintech

Fluency in German and knowledge of the German market.
6+ years of expertise in Paid Search with hands-on management experience.
4+ years of experience with digital marketing channels like Paid Social, Affiliates, or CRM.
Proficient in Google Ads, Microsoft Ads, and Google Analytics.
Demonstrated experience in driving B2B lead acquisition.
Test-and-learn mindset with solid documentation skills.
Understanding of attribution and measurement of digital marketing channels.
Ability to work effectively with cross-discipline teams.

Formulate the strategy for scaling Tide’s products in the German market across the marketing mix with a focus on Paid Search, Display, YouTube, UAC, and Apple Search Campaigns.
Build, optimise, and scale marketing campaigns to achieve volume, quality, and cost-efficiency.
Utilise relevant data for campaign decisions, conduct tests, and maintain best practices.
Manage large budgets and be accountable for scaling targets.
Collaborate with Data, Product, and Web teams for channel benefits.
Forecast and report performance using an analytical mindset.

LeadershipGoogle AnalyticsCross-functional Team LeadershipStrategyGoCommunication SkillsAnalytical SkillsCollaboration

Posted 2024-10-21

🔧 Requirements