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CRM Manager

Posted 2024-11-07

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💎 Seniority level: Manager, At least 3 years experience directly managing CRM initiatives directly related to converting leads into sales

📍 Location: UK

🔍 Industry: Edtech

🏢 Company: HyperionDev

🗣️ Languages: English

⏳ Experience: At least 3 years experience directly managing CRM initiatives directly related to converting leads into sales

🪄 Skills: SQLHTMLGoogle AnalyticsAlgorithmsCommunication Skills

Requirements:
  • At least 3 years experience managing CRM initiatives related to lead conversion.
  • Excellent verbal and written communication skills.
  • Tertiary qualification related to marketing, business or communication.
  • HTML and API knowledge.
  • 3+ years experience as a content editor or in mass/direct email.
  • 1+ year in direct brand messaging and driving email campaigns for a large brand.
  • Qualification in digital marketing or related field.
  • Understanding of persuasive selling and strong verbal communication skills.
  • Experience using automation for improving email metrics.
  • Practical experience briefing content to copywriters and designers.
  • Strong knowledge of digital marketing metrics.
  • Track record of exceeding targets in marketing.
Responsibilities:
  • Liaise with brand managers and creative teams to produce impactful email marketing campaigns.
  • Work closely with performance and engineering teams for list hygiene, segmentation, and email campaign delivery.
  • Maintain the overall communication calendar aligned to brand manager requirements.
  • Increase the lead to sale conversion rate.
  • Plan, build, and send out all email marketing communications.
  • Align with admissions teams to ensure lead scoring algorithms guide contact priorities.
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🏢 Company: TQG - English Job Board

  • 2+ years’ experience in CRM and email marketing.
  • Experience with CRM tools and email service providers; Klaviyo experience is preferable.
  • An analytical and solution-oriented approach.
  • Excellent communication and collaboration skills.
  • Best case native in Dutch, fluent in English; German is a plus.

  • Planning, creating, and sending weekly emails in Klaviyo.
  • Creating personalized emails from content creation to segmentation.
  • Setting up automated, behavior-based lifecycle campaigns.
  • Using A/B and control group testing to optimize campaigns for effectiveness.
  • Analyzing and reporting campaign results with recommendations for KPI improvements.
  • Collaborating with the International Team for additional communication strategies for the Dutch and UK markets.

Data AnalysisGoogle AnalyticsContent creationData analysisGoCommunication SkillsAnalytical SkillsCollaborationMicrosoft ExcelProblem SolvingMicrosoft OfficeAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communication

Posted 2024-11-07
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