Growth and Demand Generation Marketing Manager

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Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in B2B demand generation or growth marketing.
• Strong analytical skills and a deep understanding of marketing metrics.
• Expertise in marketing automation tools like HubSpot and email marketing.
• Ability to craft persuasive ad copy and engage target audiences.
• Proven ability to work cross-functionally with Sales, Content, and Product teams.

Responsibilities:

• Own and execute demand generation strategies across email marketing, paid media, and other digital channels.
• Develop multi-channel campaigns and optimize engagement through compelling content.
• Collaborate with cross-functional teams to create relevant content that educates and converts the audience.
• Build and manage nurture programs to ensure consistent engagement of prospects.
• Monitor, analyze, and report on campaign performance metrics to provide strategic recommendations.
• Implement A/B testing to refine messaging and improve campaign effectiveness.