Growth Marketing Associate, Video Optimization

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Requirements:

• Bachelor’s degree with strong academic record or proven experience in SEO or digital marketing focused on organic tactics.
• 3+ years of experience in growth marketing or video marketing, especially in video optimization.
• Proven track record in growing video viewership and subscribers on platforms like YouTube and TikTok.
• Deep understanding of algorithms and advancements in AI and video content.
• Strong knowledge of video optimization techniques and SEO.
• Experience working with video production teams to execute a cohesive video strategy.
• High data IQ focused on driving conversions and revenue.
• Experience using video analytics tools such as YouTube Analytics and Google Analytics.
• Collaborative attitude and comfortable in fast-paced environments.
• Strong analytical skills to interpret data and identify trends.
• Proactive, detail-oriented, and creative-minded.
• Excellent communication and interpersonal skills for collaboration.

Responsibilities:

• Work with growth and brand teams to shape the brand's online presence.
• Develop and implement video marketing strategies to enhance brand awareness and conversion.
• Lead video optimization across owned and offsite channels to boost engagement and subscriber growth.
• Collaborate with creative teams to produce engaging video content.
• Create and manage a content calendar for video marketing aligned with business goals.
• Conduct A/B testing to optimize video elements for discoverability.
• Work with cross-functional teams on video campaigns.
• Mentor video producers and editors for impactful content.
• Analyze video performance metrics using analytics tools.
• Ensure video content aligns with overall brand messaging.
• Manage budgets for video marketing initiatives.
• Stay updated on video marketing trends and best practices.
• Collaborate with external agencies for video production resources.
• Maintain brand consistency in visual storytelling.