Senior Demand Generation Marketing Manager

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Requirements:

• 5-7 years of experience in demand generation marketing.
• Proven track record in B2B marketing programs, including digital marketing and email campaigns.
• Expert knowledge of paid media channels for lead generation, especially LinkedIn and SEM.
• Hands-on experience with marketing automation platforms like Hubspot or Marketo.
• Strong communication skills.
• Leadership ability to rally a team around a campaign.
• Flexibility in approach and execution.

Responsibilities:

• Create and execute campaigns to grow TeamSnap’s B2B customer base and drive pipeline growth.
• Optimize and scale digital advertising channels, partnering with the paid media manager.
• Own website reporting and conversion rate optimization across landing pages.
• Produce, launch, and measure content to engage the target audience.
• Understand the buyer’s journey to design and optimize email nurture programs.
• Collaborate with designers for ads and landing pages that convert.
• Partner with sales teams on campaigns and expected leads.
• Manage marketing operations including audience segmentation and lead management.
• Track and report on KPIs across digital channels.