Paid Social Specialist

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Requirements:

• Several years of experience in paid social advertising, managing clients with £30k - £50k monthly ad spend
• Understanding of different advertising platforms like Meta, Google, TikTok, Snapchat, and Pinterest
• Experience working with cross-functional teams in advertising agency, startup, or service-based business
• Knowledge of the D2C industry and various marketing funnel areas
• Self-motivated and proactive with a drive for self-improvement
• Detail-oriented with strong analytical skills and attention to data
• Ability to self-motivate without guidance
• Fluency in English, both written and verbal

Responsibilities:

• Developing and executing paid social advertising campaigns across multiple platforms
• Consistently achieving monthly ad spend and revenue KPI’s
• Monitoring and reporting on campaign success and performance
• Optimizing campaigns for maximum efficiency and ROI
• Collaborating with cross-functional teams for alignment on campaign objectives
• Developing skills in data-oriented media buying and conducting A/B tests
• Utilizing data from various reporting tools for decision-making
• Fostering strong client relationships and delivering exceptional service
• Writing effective direct-response copy and creating engaging ads
• Championing Creative Strategy and measuring performance
• Staying updated on industry trends and best practices
• Participating in team meetings and contributing to overall success