Marketing Data Analyst

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Requirements:

• Strong understanding of the mobile advertising space including networks, bidding systems, and algorithms.
• Fluency in SQL and familiarity with Tableau and Python are a plus.
• Strong analytical skills supported by statistical fundamentals.
• Strong problem-solving skills and the ability to tackle ambiguity.
• Excellent communication and collaboration skills for cross-functional teams.

Responsibilities:

• Utilise advanced analytics to identify trends, patterns, and opportunities, translating these into strategic recommendations.
• Collaborate with cross-functional teams to translate business questions into structured analysis and define key metrics.
• Develop, operationalise, and maintain dashboards and automated reports for visualizing key performance indicators.
• Design and evaluate A/B tests to validate hypotheses and guide the user acquisition roadmap.
• Ensure data accuracy and integrity, establishing best practices.