Digital Marketing Paid Search (PPC) Strategist (Remote in US)

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Requirements:

• Bachelor's Degree.
• 3 years of Paid Media experience (search and social) at a digital marketing agency.
• Familiarity with Google, Bing, and social search marketing tools.
• Experience with third-party software (e.g., Marin).
• Strong analytical skills for data analysis and performance optimization.

Responsibilities:

• Lead, maintain, and continuously optimize client accounts.
• Demonstrate a deep understanding of clients’ goals and business objectives.
• Create decks to report on campaign performance.
• Effectively present to clients regarding strategy and optimizations.
• Provide internal and external project status reporting.
• Identify growth opportunities in other marketing channels.
• Develop, implement, and manage paid search, paid social, and display marketing strategies.
• Use campaign data to recommend and implement optimizations.
• Extract insights from campaign data and provide proactive recommendations.
• Manage and adjust campaign budget allocation.
• Develop search marketing creative, including keyword generation and ad copy.
• Stay updated on trends in online search marketing.