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Digital Marketing Manager

Posted 2024-10-23

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💎 Seniority level: Senior, Minimum of 5 years

📍 Location: India, IST, NOT STATED

💸 Salary: 65000 - 100000 INR per month

🔍 Industry: Digital Marketing

🏢 Company: How to Manage a Small Law Firm

🗣️ Languages: English

⏳ Experience: Minimum of 5 years

🪄 Skills: LeadershipProject ManagementGoogle AnalyticsContent creationAnalytical Skills

Requirements:
  • Bachelor’s degree in a related field preferred.
  • Minimum of 5 years of digital marketing experience.
  • Proficiency with CRM software.
  • Strong understanding of digital marketing platforms including Google Ads, Facebook Ads, Mailchimp, and Google Analytics.
  • Experience in optimizing lead generation.
  • Proven expertise in campaign management across social, SEM, and display channels.
  • Extensive knowledge of on-page and off-page SEO strategies.
  • Strong email marketing management experience.
  • Familiarity with project management tools (e.g., Asana) is a plus.
  • Excellent analytical skills.
  • Fluent spoken and written English communication.
  • Strong people skills and ability to work with diverse stakeholders.
  • Ability to tailor successful campaigns using data.
Responsibilities:
  • Lead and manage a team of SEO specialists and marketing members to achieve goals.
  • Design and execute paid marketing strategies for lead generation and brand visibility.
  • Oversee digital marketing across social media, SEM, and display networks.
  • Assess and report campaign outcomes, making adjustments for performance and ROI.
  • Coordinate with the team to optimize campaign efficiency and explore opportunities.
  • Work with the SEO team on strategies to improve search engine rankings.
  • Monitor KPIs related to lead generation and cost-per-acquisition.
  • Manage email marketing initiatives including content creation and reporting.
  • Develop comprehensive SEO strategies and stay informed of industry trends.
  • Provide insights to leadership, utilizing data for campaign success.
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