Senior Digital Marketing Manager

View full description

Requirements:

• Bachelor’s degree in a related field preferred.
• Minimum of 8 years of digital marketing experience.
• Proficiency with CRM software.
• Strong understanding of platforms like Google Ads, Facebook Ads, Mailchimp, and Google Analytics.
• Experience in lead generation optimization.
• Proven expertise in campaign management across digital channels.
• Extensive knowledge of SEO strategies.
• Strong email marketing campaign management experience.
• Familiarity with project management tools like Asana is a plus.
• Excellent analytical skills.
• Fluent English communication.
• Strong people skills for working with diverse stakeholders.
• Ability to utilize data for storytelling in campaigns.
• Adaptability and attention to detail.

Responsibilities:

• Lead a team of SEO specialists and marketing members to achieve goals.
• Design and execute paid digital marketing strategies to generate leads and increase brand visibility.
• Oversee initiatives across social media, SEM, and display networks.
• Assess and report on campaign outcomes and make performance improvements.
• Coordinate with the team to optimize campaign efficiency.
• Work with the SEO team on both on-page and off-page strategies.
• Establish and monitor KPIs for various marketing metrics.
• Manage email marketing initiatives including testing and reporting.