Senior SEO Specialist

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Requirements:

• A proven track record of improving SEO performance.
• A solid understanding of SEO tools such as Google Analytics, Google Search Console, Semrush, Keyword Planner, and other SEO tools.
• A working knowledge of HTML, CSS, WordPress, and other site builders is a plus.
• Strong analytical and problem-solving skills.
• Excellent English speaking and writing skills.
• Attention to detail and the ability to meet objectives.
• Bachelor’s degree in a related field preferred.
• At least 5 years of experience in search engine optimization or a closely related field.
• Deep understanding of search algorithms and ranking criteria.
• Proven ability to create and execute profitable organic traffic-driving SEO strategies resulting in improved site ranking.
• Experience in creating high-quality backlinks and link acquisition approaches.
• Proficiency in using SEMrush, Ahrefs, Moz, or similar tools for analyzing and tracking SEO performance.
• Excellent analytical skills for data interpretation, detecting trends, and evaluating the success of SEO efforts.
• Strong collaboration and communication skills with a team-oriented approach.

Responsibilities:

• Conducting keyword research and competitor analysis.
• Performing technical SEO audits and fixing site issues.
• Optimizing on-page elements such as meta tags, headings, content, and images.
• Building and maintaining internal and external links.
• Creating and updating SEO reports and dashboards.
• Designing and executing SEO strategies to drive qualified organic traffic and improve search engine rankings.
• Keeping up to date with the latest SEO trends, algorithms, and best practices.
• Collaborating with content creators to optimize content for search engines.
• Monitoring and analyzing SEO performance metrics to identify areas for improvement.