Senior Performance Marketing Manager

Posted 2024-10-21

💎 Seniority level: Senior, 6+ years in Paid Search and 4+ years in other digital marketing channels

📍 Location: Germany, UK, Bulgaria, India, Serbia, Romania, Ukraine, Germany

🔍 Industry: Fintech

🗣️ Languages: German, English

⏳ Experience: 6+ years in Paid Search and 4+ years in other digital marketing channels

🪄 Skills: LeadershipGoogle AnalyticsCross-functional Team LeadershipStrategyGoCommunication SkillsAnalytical SkillsCollaboration

Fluency in German and knowledge of the German market.
6+ years of expertise in Paid Search with hands-on management experience.
4+ years of experience with digital marketing channels like Paid Social, Affiliates, or CRM.
Proficient in Google Ads, Microsoft Ads, and Google Analytics.
Demonstrated experience in driving B2B lead acquisition.
Test-and-learn mindset with solid documentation skills.
Understanding of attribution and measurement of digital marketing channels.
Ability to work effectively with cross-discipline teams.

Formulate the strategy for scaling Tide’s products in the German market across the marketing mix with a focus on Paid Search, Display, YouTube, UAC, and Apple Search Campaigns.
Build, optimise, and scale marketing campaigns to achieve volume, quality, and cost-efficiency.
Utilise relevant data for campaign decisions, conduct tests, and maintain best practices.
Manage large budgets and be accountable for scaling targets.
Collaborate with Data, Product, and Web teams for channel benefits.
Forecast and report performance using an analytical mindset.