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Paid Search Analyst

Posted 2024-10-21

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💎 Seniority level: Middle, 2+ years of paid search experience

🔍 Industry: Healthcare marketing

🏢 Company: Unlock Health

⏳ Experience: 2+ years of paid search experience

Requirements:
  • Bachelor’s degree in marketing, advertising, or a related field preferred.
  • 2+ years of paid search experience.
  • Experience in applying search marketing to brand-building and direct response initiatives.
  • Strong command of search engine research and reporting resources.
  • Enjoy collaboration with internal and external teams.
  • Passion for digital space and healthcare industry.
  • Strong knowledge of paid search landscape including SA360, Google, Bing, and Apple Ads.
  • Strong analytical skills and proficiency in Excel or Google Sheets.
  • Ability to thrive in a changing landscape.
Responsibilities:
  • Lead the day-to-day management of performance-driven campaigns.
  • Design and implement successful paid search campaigns to drive traffic, leads, and conversions.
  • Perform keyword research and analysis.
  • Develop campaigns across various search engines including keywords, ad groups, and ad copy.
  • Optimize campaigns, provide reporting and insights.
  • Collaborate with internal teams and key stakeholders.
  • Stay updated with industry trends.
  • Measure and report on the performance of all digital marketing campaigns against goals (ROI and KPIs).
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🔥 Associate Paid Search Analyst
Posted 2024-09-21

📍 United States

🔍 Digital marketing

🏢 Company: ConsumerAffairs

  • Minimum 1-3 years paid search experience.
  • Display management and/or web analytics experience is helpful.
  • Proficiency in Excel & Google Sheets.
  • Experience with Google Ads and Bing Ads, and Ads Editors.
  • Knowledge of paid media and lead generation concepts and best practices.
  • Superior organizational and analytical skills.
  • Excellent verbal and written communication skills.
  • Ability to meet deadlines and manage time effectively.
  • Passion for digital marketing and data analytics.
  • Experience in Looker Studio, Tableau, and/or SQL is helpful.
  • Self-starter and creative problem solver.
  • Focus on ensuring exceptional customer experience.
  • Accountability for decisions and results, sharing outcomes transparently.
  • Growth mindset, continually seeking to improve and encourage team tenacity.
  • Desire for feedback and focus on teamwork and collaboration.
  • Acts with urgency and delivers results quickly.
  • Possesses the willpower to embrace challenges as opportunities.

  • Analyze, optimize and refine campaigns to meet clients’ goals, such as ROAS, CPC, CPA, etc.
  • Identify & track campaign refinements and optimizations.
  • Apply regular optimizations to ad campaigns including keyword expansion and ad copy creation.
  • Review performance data regularly to make strategic decisions.
  • Serve as the PPC expert by implementing best practices and overcoming challenges to achieve campaign goals.
  • Collaborate with other teams, including analytics, IT, CRO, SEO, and social media.
  • Effectively communicate the intricacies of search media and its impact on business performance.
  • Build strong relationships across different teams and communicate with ad network reps.
  • Provide recommendations for campaigns based on shared PPC and internal stakeholder goals.
  • Communicate optimizations and trends to team members as needed.
  • Hold ad hoc meetings to share key findings and recommendations.

StrategyAnalytical SkillsCollaboration

Posted 2024-09-21
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