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Content Director

Posted 2024-10-21

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💎 Seniority level: Director, 7-10 years

🔍 Industry: Healthcare marketing

🏢 Company: Unlock Health

🗣️ Languages: English

⏳ Experience: 7-10 years

Requirements:
  • 7-10 years of content strategy experience, with 3+ years in a leadership role.
  • Proven track record of managing high-profile projects and leading strategic initiatives.
  • Strong knowledge of the healthcare industry, including regulatory environments and patient engagement trends.
  • Advanced understanding of content strategy and marketing.
  • Ability to balance creativity with data-driven decision-making.
  • Passion for staying ahead of trends in content marketing and digital platforms.
  • Exceptional communication and presentation skills.
Responsibilities:
  • Lead the creation and implementation of comprehensive content strategies for healthcare clients.
  • Serve as the senior content advisor for key clients, providing thought leadership.
  • Develop processes for content audits, gap analyses, journey mapping, and customer segmentation.
  • Partner with various teams in executing innovative content campaigns.
  • Manage and mentor team members, ensuring alignment with high-quality content production.
  • Lead content performance initiatives and monitor KPIs for optimization.
  • Guide the editorial planning process, including the creation of editorial calendars.
  • Stay ahead of trends in content marketing and contribute to thought leadership.
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  • 9+ years of experience in Journalism, Communications, Marketing, or a related field.
  • Proven senior editorial role experience with strong project management understanding.
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  • Ability to prioritize and manage multiple projects simultaneously.
  • Proficiency in project management tools like Monday.com.
  • Knowledge of brand strategy and content marketing principles.
  • Attention to detail and brand consistency.

  • Oversee the setup and execution of editorial projects from start to finish.
  • Work with the Editorial Team to create detailed project management structures.
  • Ensure proper scopes of work are established before project initiation.
  • Collaborate with Project Management and Client Management for brand onboarding materials.
  • Develop project timelines and get client approval.
  • Coordinate audits and reports relevant to content creation.
  • Incorporate brand insights from strategy briefs into content creation.
  • Lead the development of content strategies and editorial calendars.
  • Maintain the editorial content calendar to track project deliverables.
  • Create project status documents for client calls.
  • Ensure macro calendars outline seasonal trends before content creation.
  • Develop an editorial style guide for brand consistency.

Time Management

Posted 2024-11-09
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