Head of Digital Marketing (m/f/d)

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Requirements:

• 5+ years of digital marketing experience within B2B SaaS.
• Proven expertise in developing and executing successful digital marketing strategies.
• Strong understanding of account-based marketing (ABM) with a track record of effective implementation.
• Demonstrated ability to deliver measurable results in pipeline growth and revenue.
• Extensive experience in organic search (SEO) and managing paid search campaigns.
• Proven success in leveraging paid social platforms for B2B engagement.
• Familiarity with marketing automation tools like HubSpot and analytics tools such as Google Analytics.
• Experience with SEO & SEM tools and intent data platforms.
• Proven ability to lead and mentor a digital marketing team.

Responsibilities:

• Develop and execute a comprehensive digital marketing strategy focused on B2B and ABM.
• Build data-driven marketing campaigns to engage key accounts effectively.
• Manage and optimize paid social, search, and display advertising channels.
• Drive organic engagement through social media and optimize for SEO.
• Oversee website management to improve user experience and lead conversion.
• Develop lead nurturing programs to enhance conversion rates.
• Manage the digital marketing budget for resource efficiency.
• Utilize HubSpot and other marketing tools for accurate data tracking.