Marketing Specialist - ABM

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Requirements:

• Proactive and results-driven with 4+ years of experience in B2B marketing, including a strong track record in executing innovative marketing strategies.
• Skilled in developing and implementing multi-channel ABM plans to drive awareness, generate leads and support sales efforts.
• Experienced in designing and optimising marketing campaigns to maximise performance and ROI.
• Proficient in crafting targeted account-based marketing strategies to boost engagement and growth within key accounts.
• Adept at collaborating with cross-functional teams to ensure cohesive marketing initiatives and align with local market requirements.
• Up-to-date with emerging digital marketing trends, tools and best practices, with a knack for recommending new strategies and tactics.
• Excellent communicator with a collaborative mindset, capable of delivering impactful marketing programs and driving regional success.

Responsibilities:

• Develop and implement targeted account-based marketing (ABM) strategies to drive interest and net new pipeline within key segments and accounts.
• Collaborate with the broader marketing team to optimise campaigns to maximise performance and ROI, monitor key metrics and provide regular reporting on campaign results and insights.
• Deliver regional field marketing programs and events to drive demand generation of net new leads.
• Stay updated on emerging digital marketing trends, tools, and best practices and recommend new strategies and tactics to drive growth.
• Work closely with cross-functional teams to ensure cohesive and consistent experiences.
• Partner with the sales organisation to support GTM efforts.