Sr. Manager, Integrated Marketing - Men's and Collaborations - UGG

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Requirements:

• Bachelor’s degree required in Business, Marketing, or related discipline.
• Minimum 7-9 years of work experience in product or marketing within the fashion or retail sectors.
• Experience with product collaborations in retail or fashion.
• Expertise in lifestyle footwear preferred.
• Ability to conceptualize and execute projects to strict deadlines.
• Experience managing product launches across multiple channels.
• Proven capability to write marketing briefs and provide constructive feedback.

Responsibilities:

• Create and share a 6-12 month view of Consumer Marketing Strategies for Men’s and Collaborations.
• Own the consumer journey and ensure campaigns address awareness, consideration, purchase, loyalty, and advocacy needs.
• Partner with Product Marketing and Collabs to activate campaigns based on market insights.
• Lead integrated 360 marketing plans with clear KPIs and ensure collaborative execution across various channels.
• Manage marketing for collaborations and ensure alignment with creative and brand communications.
• Guide budget planning for key stories and initiatives.
• Oversee regional execution of global campaigns and align them with brand strategies.
• Partner with marketing analysts to provide recaps and inform future campaigns.