Head of Brand & Product Marketing

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Requirements:

• At least 7 years of marketing experience in brand management and product marketing, ideally within high-growth industries such as EdTech, consumer technology, or SaaS.
• Proven track record in managing large-scale consumer marketing campaigns, including at an international level.
• Strong project management skills with a history of leading cross-functional teams.
• Proficiency in digital marketing, social media management, and PR strategies.
• Excellent communication skills with experience in managing cross-functional teams and stakeholders.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Experience with project management tools and agile methodologies is preferred.
• Strong analytical skills, including knowledge of website data analysis tools.

Responsibilities:

• Build and refine the HyperionDev brand architecture.
• Lead the product marketing team to understand customer insights and create positioning strategies.
• Conceptualize and execute cross-channel marketing campaigns.
• Oversee the creative development process for visual and written content.
• Conduct market and audience research.
• Collaborate with teams across admissions, product, and careers.
• Oversee content marketing efforts for performance marketing and sales enablement.
• Plan and execute events and activations.
• Hire, lead, and mentor a team of marketers, copywriters, and designers.