Senior Manager, Strategic Partnerships

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Requirements:

• Minimum 10+ years of experience in a partner marketing, direct sales, business development within the homebuilding industry or related fields or sectors.
• Proven track record of developing and executing successful sales and partner engagements and content strategies.
• Strong network of industry contacts and ability to build and maintain strategic relationships.
• Excellent communication and collaboration skills, both written and verbal.
• High attention to detail with the ability to manage multiple projects simultaneously.
• Strong analytical skills with the ability to measure and report on the effectiveness of engagement initiatives.
• Experience with marketing automation tools and CRM systems.
• Ability to work in a fast-paced and collaborative environment.
• Deep knowledge of home design, sales and marketing, or building sciences is ideal.

Responsibilities:

• Develop and execute comprehensive strategies to activate brand awareness and build strong relationships within the homebuilding industry.
• Identify and engage with key industry experts, influencers, and third-party companies to build strategic partnerships and unlock new revenue opportunities.
• Drive and host field events (e.g. dinners, community meet ups, tours, Higharc-hosted executive summit) with customers, vendors, and prospects to create new opportunities for engagement and promote our products and services.
• Collaborate with the marketing and product teams to develop and produce a wide range of partner marketing assets, including case studies, whitepapers, and content.
• Act as the primary point of contact for select industry influencers and partners, ensuring seamless communication and collaboration.
• Monitor and analyze the performance of engagement initiatives, providing regular reports and insights to the leadership team.
• Track and report on key metrics, such as net new meetings, opportunities, partner revenue, and partner funnel, and make data-driven recommendations for improvements.
• Maintain and uphold the brand’s tone, voice, and visual identity across all activities.
• Work with Demand Gen, Events, and external resources for event logistics & operations.
• Work closely with Sales to generate and close partner-sourced deals.
• Create and implement a scaled partner ecosystem.