Growth Marketing Specialist

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Requirements:

• Knowledge of implementing and measuring brand and acquisition campaigns across various channels.
• Experience in media buying with performance objectives.
• Data analysis skills using tools such as SQL, Tableau, and Power BI.
• Strong communication skills in a fast-paced environment.
• Solid core soft skills, including teamwork, constructive feedback, and a continuous improvement mindset.
• Bachelor's degree in Communication, Marketing, Business, Engineering, or relevant field; postgraduate degree preferred.
• Previous experience in technology companies is valued.

Responsibilities:

• Define and optimize the ideal media mix and marketing channel performance for various audiences.
• Analyze and execute the conversion funnel for riders, drivers, and corporate clients.
• Lead budget discussions and translate business objectives into a media strategy.
• Optimize budget allocation and campaign development for improved acquisition impact.
• Integrate market insights and research into the acquisition strategy.
• Coordinate with brand manager for channel execution and asset design.
• Lead CRM/DRM strategy and monitor performance of communication flows.