Paid Search Strategist - B2B

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Requirements:

• 3-4 years of digital marketing experience, specifically in an agency setting for at least 2 years.
• Experience in ABM-specific DSPs and supporting platforms such as Demandbase, 6Sense, Terminus.
• Deep understanding of intent data from multiple platforms and effective integration into channel strategies.
• Minimum of 3 years of hands-on experience with Paid Media Channels focusing on campaign development and optimization.
• Significant campaign management experience in LinkedIn, Performance Max, Bing Ads, and various ABM DSPs.
• Familiarity with complex client org structures, long sales cycles, and B2B ecommerce.

Responsibilities:

• Own the execution, performance, and growth of cross-channel marketing services within their book of business.
• Service complex, enterprise-level accounts with mastery over Paid Media advertising in the B2B space.
• Manage daily optimizations and high-level strategy ownership for B2B account campaign management.
• Provide intelligent analysis, insights, and action plans based on campaign performance data and client KPIs.
• Engage in weekly departmental scrums and training sessions to increase channel knowledge.
• Continuously seek to improve campaign performance against client goals, and maintain excellent communication with clients and internal teams.