Meta Ads Campaign Manager

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Requirements:

• Minimum of three years of experience in Online Acquisition Marketing.
• Very strong experience with managing Meta Ads campaigns.
• Experience with managing TikTok or YouTube campaigns is a plus.
• Proven track record of demonstrating the impact of your campaigns on conversion, retention, and revenue metrics.
• Hands-on experience with state of art digital marketing tools including the use of ads panels and reporting tools.
• Data-driven professional with a good feel for numbers and the ability to act based on insights.
• Ability to adopt new technologies and programs quickly.
• Strong communication skills, proficiency in Spanish or French is also a plus.
• Some creative experience either in the form of graphic design or copywriting would be appreciated.
• Team player with excellent organizational and process management skills.
• Fast learner with natural curiosity and drive to deliver business impact.

Responsibilities:

• Take part in Performance Marketing activities in the US, both on B2B (Salon Owners) & B2C (Salon’s Clients) sides.
• Support Booksy online acquisition through digital advertising on outbound channels: mainly Meta (Facebook & Instagram), but also TikTok, Google UAC, YouTube and more.
• Manage the operational execution of Booksy’s acquisition campaigns including ads briefs, content review (creative and copy) and campaigns setup, monitoring, optimization & reporting.
• Monitor campaigns performance against key KPIs and leverage results to provide learnings on our best assets and establish best practices for Booksy’s online acquisition.
• Work with the broader performance team to tackle growth projects and brainstorm new ways to improve programs.
• Work across Booksy teams to regularly communicate on campaigns and ensure they are executed efficiently, produce valuable insights, and deliver meaningful impact.
• Stay on top of industry trends to ensure Booksy’s online acquisition strategies remain relevant and effective.