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Amazon Brand Manager for Retail Company (US Based/Remote)

Posted 2024-10-15

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πŸ’Ž Seniority level: Manager, 5+ years

πŸ“ Location: Mexico

πŸ” Industry: Retail

🏒 Company: Paired

πŸ—£οΈ Languages: English

⏳ Experience: 5+ years

πŸͺ„ Skills: LeadershipProject ManagementData AnalysisStrategyData analysisAnalytical SkillsCollaboration

Requirements:
  • 5+ years of experience managing Amazon accounts with a proven track record of driving sales growth.
  • In-depth knowledge of Amazon Seller Central.
  • Very strong understanding of Amazon advertising, especially for seasonal brands.
  • Proficiency in using analytics tools such as Amazon Brand Analytics, Helium 10, Jungle Scout, or similar.
  • Experience with Google Spreadsheets and working with formulas.
  • Proven experience managing high monthly budgets of up to $250k.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong project management skills and attention to detail.
  • Exceptional communication and interpersonal skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Experience with Amazon DSP is preferred but not required.
Responsibilities:
  • Take responsibility for overall performance, including revenue and profitability on the entire sales channel, market, product category and individual SKU level.
  • Identify gaps and areas for growth and develop optimization strategies for product pages and storefronts.
  • Drive the implementation process for all optimization strategies.
  • Oversee overall account daily, weekly, and monthly management.
  • Optimize bids and budgets on a campaign and product level.
  • Conduct ongoing keyword research to discover new opportunities and optimize search terms.
  • Track and expand keywords, ensuring effective performance.
  • Launch and optimize campaigns for existing products and new product launches in different Amazon markets (UK, DE, CA, smaller EU countries).
  • Perform creative testing for Sponsored Brands (SB, SBV) and Sponsored Display (SD) campaigns.
  • Develop and manage weekly and monthly reporting on key performance indicators (KPIs) such as spend, sales, ACOS, TACOS, CPCs, CTRs, and more.
  • Analyze competitors' activities to identify areas where we can improve or differentiate.
  • Prepare regular reports on sales performance, advertising effectiveness, and other key metrics.
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