F45 Brand Manager

View full description

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience (3+ years) as a Brand Manager, preferably in the fitness and wellness industry.
• Strong understanding of brand strategy, identity, and management.
• Exceptional project management and organizational skills.
• Creative mindset with the ability to generate innovative ideas.
• Excellent communication and interpersonal skills.
• Proficiency in market research and analysis.
• Experience with budget management and financial tracking.
• Ability to work collaboratively across teams and with external partners.

Responsibilities:

• Brand Strategy Development: Define and refine the brand strategies for F45 to align with the overall business objectives.
• Brand Identity Management: Oversee the consistent representation of FS8 and Vaura Pilates' brand identity across all touchpoints, including studios, encompassing overall visual elements, messaging, and tone of voice.
• Marketing Campaigns and Initiatives: Plan, execute, and analyze marketing campaigns that promote brand awareness, drive member acquisition, and increase engagement.
• Franchisee/Customer Feedback: Monitor and respond to franchisee/customer feedback and insights to improve brand perception and satisfaction.
• Competitor Analysis: Conduct regular market research and competitor analysis to identify opportunities and threats and adjust strategies accordingly.
• Cross-Functional Collaboration: Work closely with cross-functional teams, including marketing, content, sales, operations, and design, to ensure brand alignment in all aspects of the business.
• Budget Management: Manage and allocate the brand's budget effectively to maximize ROI for marketing and branding activities.