Web3 KOL Manager (Chinese Speaking Regions)

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Requirements:

• 2+ years of experience with Twitter, Discord, LinkedIn
• 2+ years of experience in the crypto/blockchain industry
• End-to-end influencer marketing management from prospecting, negotiating and contracting, budgeting and forecasting to ensure ROI
• Experienced in affiliate marketing
• Excellent communication skills in Mandarin and English
• Strong understanding of Chinese culture and market trends

Responsibilities:

• Research and identify key influencers within designated verticals
• Draft and close influencer agreements
• Develop and execute influencer marketing strategies and creative campaigns in key markets
• Build and manage a pipeline to ensure achievement of set objectives
• Act as the lead point of contact for all matters specific to influencers
• Manage analytical tools to track and evaluate performance - Achieve coverage ROI & target
• Lead weekly and monthly reporting on results (posts, reach, traffic, conversions etc)
• Provide feedback and monitor influencer activity and proactively provide content ideas
• Liaise with the marketing team to create and coordinate creative briefs for influencers
• Liaise with the community team and external agencies to lead negotiations, close prospects, and execute retention initiatives