- Manage end-to-end marketing tech stack, including selection, integration, and standards.
- Run the annual and quarterly planning process, OKRs, and weekly business reviews.
- Own budget models, vendor contracts, and headcount planning.
- Manage the full customer lifecycle, including lead scoring, MQL/PQL definitions, and sales handoff.
- Develop marketing analytics, attribution methodology, and executive-level dashboards.
- Oversee data hygiene and compliance with GDPR, CCPA, and US state laws.
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