- Own and manage relationships with key VAR partners in the West region to drive mutual success and revenue growth
- Enable and support partners in effectively positioning and selling C1’s solutions
- Drive partner-led demand generation initiatives and pipeline acceleration programs
- Evangelize C1 across partner sales, technical, and identity teams to expand mindshare and influence
- Work closely with internal teams (Sales, Marketing, Product) to align partner strategy with company goals
- Collaborate with the Field and Partner Marketing function to execute co-branded marketing initiatives that generate leads and upsell opportunities
- Track, measure, and report on partner performance, pipeline contribution, and ROI
CybersecuritySaaS