- Plan, develop and implement digital marketing campaigns across SEO, PPC, social media, email marketing and content marketing.
- Manage and optimise paid advertising campaigns across channels such as Google Ads and LinkedIn Ads to maximise ROI.
- Create engaging content in collaboration with product, design and sales teams.
- Write articles, product updates and industry-led content for the website.
- Work with the design team to create new website pages and campaign assets.
- Manage the company website and ensure SEO best practices are applied.
- Oversee social media presence to build a credible B2B brand.
- Analyse campaign performance data and provide actionable insights.
- Work closely with the sales team to align marketing initiatives with commercial goals.
- Monitor and report on key marketing metrics and KPIs.
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