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🔍 Digital Marketing
- 3+ years experience in social media marketing/pay-per-click marketing with demonstrated successes.
- Certifications in Google Ads and Analytics.
- Experience working with popular social media advertising platforms found in Facebook, Twitter, and LinkedIn in particular.
- Experience working with pay-per-click platforms, in particular Google Ads.
- Experience working with popular social media management tools (TweetDeck, HootSuite).
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
- Create and implement custom pay-per-click (PPC) advertising strategy for each client based on analysis of their industry, competitors, and individual marketing objectives.
- Draft, build and launch PPC campaigns and make recommendations for copywriting and design for ads, CTAs, and landing pages.
- Assess account KPIs regularly and optimize campaigns to effectively utilize media budget while achieving client goals.
- Leverage HubSpot reporting tools for analyzing results.
- Stay current with HubSpot, Google Analytics, and Google Ads Certifications.
Data AnalysisGoogle AnalyticsData analysisGoCommunication SkillsAnalytical SkillsCollaboration
Posted 2024-09-24
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